e-Commerce sales are at an all-time high. More than four trillion dollars were spent shopping online worldwide in 2020, and retailers are all scrambling to improve and grow their e-commerce solutions. The need for software development for e-commerce is growing rapidly, too, and it’s becoming harder to find senior eCommerce software developers for hire at a good rate.
If you want to succeed in eCommerce, make sure that you hire the right ecommerce software development team to develop the solutions that are on-trend at the moment.
What’s Hot in Software Development for e-Commerce Right Now?
Retail & eCommerce software development services are always in demand, and there are the technologies that everyone wants to invest in right now:
- Interactive Content
- Social Commerce
- Voice Shopping
- User-Generated Content
- Augmented Reality
Everyone loves influencers and social media and expects to interact with the brands they like. Most e-commerce applications software development solutions include some form of interactive content, like quizzes, polls, emails, webinars, and interactive demos built into social media or websites.
Most of the world uses social media, and social selling is only the tip of the iceberg. Instagram and Facebook are already allowing eCommerce platforms to sell through their channels, so you have to integrate with all the popular social channels to succeed.
Chatbots have a number of functions. They can help convert customers by giving them information about products, letting them know about promotions, and even helping them with their customer service queries. Chatbots can also reduce cart abandonment, so make sure that you are able to integrate a bot into your website or app.
Echo and Alexa are already helping us shop and compile grocery lists via voice commands. Digital assistants are growing in popularity, so voice shopping is going to become an exciting part of our shopping experience. It’s hassle-free, and you can add products to your cart while you are driving, cooking, or doing whatever else you’d like to be doing instead of typing! Plus, our devices are already collecting data about us every day; using what our phones know about us already can make shopping a lot easier.
Speaking of collecting data, we know that most eCommerce sites collect information about customers via the website or app. They know what we are interested in, what we’ve bought, and how much we spend. But what do you do with the information? Successful eCommerce software solutions development has to include an element of business analysis so we can mine data and build apps tailored to our customers and their needs. Information isn’t useful if it’s not used to sell more.
Online customer reviews and photos are part and parcel of eCommerce. We all want to know what real customers think about the products they’ve bought before we’ll make a decision. If you open your website up to user-generated content, you show that you are open and transparent. It goes a long way to proving that you can be trusted.
Augmented reality isn’t just about gaming. It’s a game-changer! Imagine being able to see what a shade of make-up looks like on your face before purchasing it or seeing what a sofa will actually look like in your living room. It sounds like sci-fi, but it’s already rolling out in the e-Commerce world.
Smartphone penetration is at an all-time high, and more than three-quarters of all e-Commerce sales happen on cell phones. All retailers have to look at mobile apps if they want to stay in the game. In fact, they should be adopting an omnichannel approach that allows customers to shop on tablets, desktops, kiosks, and phones.
Software development for e-Commerce is still in its infancy, and many new trends are going to emerge. If retailers want to survive, they have to invest in technology today and remain agile and able to adapt as users change their behaviour and increase their demands. Partner with the right e-Commerce software development company that can scale and grow with your business, and the market, over time.