So you’re looking to grow your business. Well, there’s no doubt that human interaction helps make this happen—by joining forces with other businesses or even helping out your customers or clients, one-on-one. However, sometimes it can be tough finding the time to interact with everyone you’d like to, especially when you have a large customer base.
One way to reach your customers and clients quickly and easily? SMS marketing. SMS stands for Short Message Service—and it’s just that: a service in which you send out quick messages to all of your subscribers in one short burst. These messages can include promotional offers or coupons, contest info, general updates about your company, or even personal messages to key clients.
- SMS Marketing is Fast
- It’s Budget-Friendly
- Effective and Targeted Messages
- SMS Marketing Frontlines Everyone
- Keeps Your Business Ahead of the Curve
- The Options are Endless
- Keep Track of Your Results
- You’re Not Alone
- Get Creative
1. SMS Marketing is Fast
Let’s be honest: people are busy. And often when you do get a chance to speak with them on the phone, you have a bit of a wait. There might be some trouble connecting, or they might have just gotten out of a meeting and can’t talk right now.
But with texting? Well, as long as they have their phone nearby, your message gets sent instantly—no waiting around required! Plus, if they do see the message right away, it’s more likely to be read.
2. It’s Budget-Friendly
It can sometimes be difficult to figure out how you’re going to pay for your marketing efforts. There are always costs involved—whether it’s hiring staff or maybe buying new equipment—and then there are some days when you need to run some ads or drop some flyers.
One of the best things about SMS marketing? It’s not just fast and easy, it’s also reliable. This type of marketing includes SMS authentication, so when someone texts your number, they know 100% that you’re the one who sent it. It also doesn’t require a big budget!
Since you’re sending out one short text message to all of your subscribers, it won’t cost that much on its own—plus, if you hire a service, they might even offer bulk rates, so it’s even cheaper. The price will depend on the service you go with, but it’s a lot easier to budget for these types of marketing efforts.
3. Effective and Targeted Messages
One of the best things about SMS marketing is that you can weigh your messages by choosing to whom you send them out. For example, if a subscriber signs up just for a coupon or a promo code, then you know that they’re interested in what you’re selling. And that means it’s probably an ideal time to promote your latest product or service!
Of course, there are other ways to use SMS marketing to target your customers and clients—and even potential ones. For example, if someone has subscribed to updates about your business (whether they’re a customer right now or not), then you can send out targeted messages to give them a bit of info about what you do, why they should work with you. Or even how your company is different from others who might offer similar services.
However, this type of SMS marketing isn’t limited to only existing customers—you can also target your potential customers by sending out an ad for the next big sale, or information on new products or services. You can even send out messages to other businesses that you work with!
4. SMS Marketing Frontlines Everyone
If you’re someone who doesn’t have staff members, then it can seem difficult for your business to stay active in the community—especially if there are only a small number of clients and customers that you interact with daily.
Again, SMS marketing can help! You might not have time to stop by the park or attend the community fair every month, but you can make an appearance in their inboxes. You can even target specific people who would be interested in what you’re offering—and you don’t have to worry about wasting your time at events that won’t generate any sales.
The great thing about SMS marketing is that it reaches people everywhere they go, at the exact time they check their phones! And since everyone has access to a cell phone these days—whether it’s for personal or business use—you can be sure that you’re making an impact on your community’s neighbourhood by sending out these types of messages.
5. Keeps Your Business Ahead of the Curve
Businesses move fast, and you need to be able to keep up! But there are some days when you just can’t—and that’s not necessarily a bad thing. Sometimes, it’s better to slow things down, so you don’t have to worry about getting left behind or scaring off existing and potential clients and customers.
If your business can’t attend an event, then sending out a few SMS messages is the next best thing to keep in touch with people! You can connect with your community, send links to interviews or updates that you’ve posted online. By doing this, some of your clients and customers may even get prompted to recommend your business to others.
SMS marketing is a great way to let customers and clients know that you’re still there, even if you feel like taking a little break. It’s quick and effective, and can allow your business to maintain its momentum!
6. The Options are Endless
There are so many different ways to use SMS marketing for your business, and the best part is that you don’t have to approach it in one specific way. You can try out different strategies until you find something that works—and then you can keep doing it over and over again!
And while some businesses might end up sending out all of their messages at once, you don’t need to do this. It’s a better idea to send out messages on different days and at different times. That way, people won’t be inundated with your offers and updates all at once!
It could be a good idea to try sending out messages during certain hours. For example, you might want to send out offers during lunchtime or at the end of the workday so people have an incentive to pick up their phones while they’re still on the clock. You might also want to send out messages on the weekend, so people can check their phones while they’re doing something they enjoy.
You might even find that SMS marketing works best if you incorporate different elements—like sending out messages twice a day at different hours or including QR codes in your messages. Whatever it is, be sure to experiment with the different options until it feels like things are clicking!
7. Keep Track of Your Results
There are some campaign types where it can be difficult to track your results—especially when you’re sending out your updates to a large number of people. But with SMS marketing, everything is done through an app (or online) so it’s easy for you to keep track of everything!
And while some businesses might not be able to do this, it’s a great way to keep your business organized and efficient! You can also track how many messages were sent and how many people opened them. And then you can use that information the next time you send out updates!
Sometimes people fall in love with their campaign idea, but don’t bother to evaluate whether or not it’s working! No matter how good you think your campaign is, if it’s not reaching the intended audience, then you’ll want to work on something else! Use the resources that you have available to determine whether it’s working or not.
8. You’re Not Alone
Maybe you’re not tech-savvy, or you don’t have the time to figure out how to integrate SMS marketing into your business. No worries! Today, many different providers can help by taking care of all the technical aspects for you—and even giving you some updates along the way!
To find the best provider, you should probably do a little research online and see what other businesses are saying about their experiences. And as long as they’re reputable and have good reviews, you can feel comfortable choosing one of them to help your business succeed! Don’t be afraid to ask some questions!
Even if you don’t know all the ins and outs of sending out SMS messages, a good service provider will be able to walk you through the steps so you can get started. They’ll be happy to help you with any updates or campaigns that you want to try in the future!
9. Get Creative
Again, SMS marketing is all about experimenting. There’s no one-size-fits-all solution here, but there are some basic strategies that you can try out. And once you get started, it might even inspire you to come up with some cool new innovative ideas!
So when it comes to sending out messages, if you’re looking for an incentive, maybe offering a discount is the way to go. Or maybe your business thrives on repeat customers, which makes ‘follow up’ offers a good idea. Or, if you want to get people excited about your upcoming campaign, throw in some teasers or preview information. There are no rules!
Figure out what works best for your business and run with it! Mix things up a little, and you’ll start to see more engagement. Play around with the different types of messages and give them some time before you come to any conclusions. And just like there are no official rules for SMS marketing, there are also no guaranteed strategies. Start slowly, with one or two messages per week, and make sure you keep track of how they work out for you! It’ll help you create a better strategy for your next campaign!