One does get tired with time after watching a lot of the local content online, and the need to explore content from various new regions has become the latest fashion. To access that foreign content, one needs the tool of a VPN. The tech of VPN not only helps you unblock foreign content but also allows you to watch live streamings of sports, events, and broadcasts. And while this is all happening, you get an additional layer of security as you are under the umbrella of a Virtual Private Network.
Here are some of the best VPNs for Streaming you can install on your devices in 2021.
Best Lead Generation Softwares
Salesforce Sales Cloud
It has a multi-tenant cloud computing model which is compatible with companies and businesses of all sizes. Also, it has a shared main framework (with complete privacy).
Visitor Queue
Visitor Queue targets your website traffic and assists your B2B business advance by identifying the names, contacts, and behaviour of the businesses visiting your site.
Salesflare
It is a lead generation platform, intelligent CRM software, and is used mainly by B2B businesses. Sending automated Emails in a proper sequence (priority wise) is its speciality.
EngageBay
EngageBay delivers marketing solutions, sales, support, and CRM programs to establish potential leads and convert them into paying customers.
Lead411
The data by Lead411 is backed with intelligent trigger data from events, hirings, promotions, and locations.
Pipedrive
It is a simple but powerful sales management tool built by sales professionals from all over the world by keeping one goal in mind: converting leads into sales.
What is a Lead Generation System?
The Lead Generation System is the process used by marketing professionals to capture and stimulate interest in a specific product or service and then develop a sales pipeline out of it. This process gives companies liberty to nurture targets to the point of buying. This entire process is called the Lead Generation System.
This approach can be used by all types of businesses irrespective of the fact that they are B2C and B2B.
What is Lead Generation Software?
If you are a business owner and sell your services/products directly to customers or businesses, then lead generation software is the tech for you. If you are not using these software, you are wasting a lot of your valuable time.
The lead generation software helps in generating leads by automating the entire process. It automatically processes the leads online and gathers all types of information while storing all of that data. Some of the software programs integrate with your already existing CRM programs, whereas other lead software contains their own made lead nurturing tools.
Who uses Lead Generation Software?
Both B2B and B2C companies use lead generation software. According to surveys, more than 55% of businesses use lead generation software to nurture and generate business leads.
All industries benefit from lead generation software ranging from restaurants, SaaS companies, service-based agencies, advertisers, students, etc. However, in a broader perspective, the buyer segment is divided into two categories altogether:
B2B Buyer:
These buyers sell their products and services directly to other businesses instead of reaching out to customers directly. The reason being, B2B decisions are often made by more than one person, and thus more nurturing is required to convert that valuable B2B lead into a buyer. In this manner, lead generation software and nurturing tools guide prospective customers via the sales funnel.
B2C Buyer:
These types of Buyers sell products/services directly to the customers. Although, as mentioned earlier, the B2B sales cycle is lengthy and requires nurturing time, this is not the case with the B2C sales cycle. The B2C sales cycle is short, and the lead generated via the B2C cycle converts into a buyer soon. For instance, a person is looking to buy a cap. That person will visit only a few retail stores online, find the best price, and then decide to buy it instantly. So, lead generation software for B2C buyers is used to serve content such as discount vouchers or data about special deals for potential buyers.
How Lead Generation Software helps small businesses?
Following are the benefits of using lead generation software:
- You will be able to generate more leads. More people will be attracted or directed towards your website by automatically using tactics like SEO and paid search adverts.
- High-quality leads will be generated by targeting ideal customers.
- Your sales process will be accelerated, and you will be able to close sales faster. It will help you save your precious time as the lead generation software will generate, do follow-ups, and segment leads all by itself.
- You will be able to manage your leads better. Over time, you’ll get more leads than you can ever handle. So, lead generation software will keep your lead generating ball rolling, reduce lead management mistakes, send alerts when you get new leads, Email leads will be automated, and send you reminders about following ups with clients from time to time.
According to stats, more than 120 businesses worldwide change their location every hour, 75 phone numbers are changed, and 20 CEOs change their jobs. So, how can a single person keep track of all of this? This is where the lead generation software kicks in. It changes their contact information and handles all of the chores by itself.
Major Features & Specifications of Lead Generation Software
If you are in the market to get lead management software for your business, make sure that your chosen lead management software has the following specifications and features in it.
CRM Integration
Development of Web Form & Lending Page
Lead Segmentation
This feature allows you to categorize your lead via:
- Behaviour (movement on the website).
- Referral Source.
Lead Assignment
Social Media Integration
Pros & Cons of Using a Lead Generation Software
Pros
- Sales Cycle is Shortened: Leads are generated in real time, thus the sales team gets the chance of contacting potential leads instantly without any wastage of time.
- Precise Data: Since the data is collected directly from online forms in an automatic manner by getting synced with your CRM system, the data is always precise.
- Efficiency is Increased: People are not spending time manually entering the data of each lead one by one, so the efficiency of your business is enhanced.
Cons
- Landing Pages: If your landing page is not designed properly and your web forms are not aesthetic, no potential leads will be formed.
- Training: If the employees are not properly trained in using the software, then they will miss out on modern opportunities to capture leads.
- Planning: If you don’t have a road map on how you are going to grow with the lead generation software, then you’ll make a poor choice by buying a lead generation software.
Top Lead Generation Software in 2021
1. Salesforce Sales Cloud
Overview
Specifications
Cloud, SaaS, Web-Based.
Mobile (Android, iOS).
Lead Capture
Lead: Generation, Distribution, Management, Nurturing, Qualification, Segmentation.
Sales Forecasting
Prospecting Tools
Referral Tracking
Free Trail?
Benefits
- Makes tracking of Emails, Contacts, and Opportunities really easy.
- Great reporting.
- Stores information in an organized manner.
Drawbacks
- Customer service can improve
Salesforce Sales Cloud is a 360 degree CRM platform that offers a wide range of applications for all types of businesses ranging from small size, midsize and to giant corporations.
The main focus of this lead generation software is to drive up your sales and help you in developing customer relationships. You can use their platform for:
- Lead Management
- Marketing Automation
- Contact Management
You can use the Salesforce Sales Cloud software to manage customers accounts and perform tracking of sales leads. This software will also allow you to conduct and monitor marketing campaigns while providing service post-sale.
Salesforce Lightning Experience is an upgraded CRM version of Sales Cloud, which makes the sales process smooth and flawless by giving the sales rep the liberty to generate and perform follow-up on leads. They can also manage the activity of their clients’ accounts, track the statuses of each campaign that they run, and create reports on each lead that they have created.
As per the integration factors offered by this lead generation software, users can synchronize contacts, Emails, calendars, and all of the tasks in their applications without stopping anything or any other software of their business. Users can also manage:
- Track Sales Deals.
- Manage Tasks & Events.
- Harvest Leads.
- Business Workflow.
- API integration.
- Custom Applications.
The Salesforce software is only available as SaaS (software-as-a-service).
Lastly, this software delivers you great workflow, but it covers all the databases and security aspects one can look for in lead generation software.
Pricing Plans
2. Visitor Queue
Overview
Specifications
Campaign Management.
Lead Nurturing & Qualification.
Referral Tracking.
Site Search Tracking.
Prospecting Tools.
Target Account Identification.
Engagement Tracking.
Target Account Identification.
Benefits
- Helpful tool for sales and marketing teams.
- Email summary of companies is useful.
- Facilitates participation.
Drawbacks
- None so far
According to statistics, only 2% of the businesses convert into potential customers from leads generated from your website. Visitor Queue will assist you in generating more leads from your website by identifying the name of the companies (who visit your website), get their contact information, and the behaviour of the users who visit your website.
You can track your ABM (Account-Based Marketing) target clients by using their proprietary technology of identification. It offers:
- Key People Information: The software will generate a lead of that business decision-maker who visited your site and develop an opportunity for you to interact with that potential client directly.
- Easy to get Started.
- Unlimited Users: Most lead generation software charges their customers on a ‘per user’ basis. However, Visitor Queue has removed that subscription restriction and an unlimited number of users can work within Visitor Queue at one given time. Additionally, the admin feature allows you to manage your sales team, making your lead generation experience smooth.
- Dedicated Customer Support.
- Integrations (wide range).
Visitor Queue will also feed your Sales Team with Hot Leads and prospects. You will be able to get the entire data of people who have shown interest in your product or service.
Lastly, Visitor Queue will help you grow your business by getting you in contact with your customers/businesses as you can easily integrate your lead generation software with programs like Salesforce, Slack, Pipedrive, Google Sheets, and Zapier.
Pricing Plans
3. Salesflare
Overview
Specifications
Desktop & Mobile
Lead Capture
Lead: Generation, Distribution, Management, Nurturing, Qualification, Segmentation.
Lead Verification.
Reporting
Project Management.
Project Management.
Email response Control
Send workflow of multiple Emails
Set user permission.
Custom Dashboards
Free Trail?
Benefits
- Have advanced features like tagging, lead enrichment, and custom fields.
- Taking notes is easy.
- Manage pipelines efficiently
Drawbacks
- Can be costly for some businesses.
- Bulk edits can have more options than given
Salesflare is a very famous CRM. It is also used as an Email outreach platform by hundreds and thousands of B2B businesses to manage relationships with clients and customers.
The data entry process in Salesflare is automated as a gathering of data from Emails, calendars, company databases, phone numbers, and social profiles is all done by their bots.
The sales tracking and automation feature allow the users of Salesflare to perform follow-ups and generate potential leads at a larger scale than usual. You can also use its built-in tracking, lead scoring, social integrations, sales analytics and develop an automated address book.
You can use Salesflare across all Windows, Linux, Mac, iOS, and Android devices. You can also integrate Salesflare inside your business’s Gmail and Outlook inboxes.
Moreover, Salesflare is used mainly through marketing agencies to accelerate and boost B2B sales of their third party clients. Software companies, startups, and all types of industries are using this lead generation software to grow.
It also sends you regular reminders of doing follow-ups with your entire clientele, and you will only need to write the Emails.
Pricing Plans
4. EngageBay
Overview
Specifications
Cloud, SaaS, Web-Based
Lead Capture
Lead: Generation, Distribution, Management, Nurturing, Qualification, Segmentation.
Multi-Channel (marketing, communication, & management).
Performance Management.
Whitelisting/Blacklisting
Web Notifications
SEO Management
Benefits
- Great for Lead Generation, Marketing, and Sales.
- Fast, efficient, and easy to manage.
- Designing interactive Emails is easy
Drawbacks
- Fewer templates.
- No SMS function
The main agenda of EngageBay is to convert visitors to your website into potential customers. This cloud-based platform can be used to build and establish relationships with customers and keep them in your clients’ library for long periods.
Some of the highlighted features of EngageBay are:
- Landing Pages Customization & Development.
- Email Marketing.
- Live Chat & Helpdesk.
- Contact Management.
- Appointing Scheduling.
The CRM in this lead generation software is built-in to support all the lead data you have captured along the lines. You can use that CRM to track your deals, clients, and leads in real-time through a standard pipeline.
Also, the marketing aspects of EngageBay lets you generate leads via Email Templates (automated), Social Media Integration, and by developing customizable forms or popups. You can also integrate your lead generation software with any third-party software like MailChimp, Hubspot, Salesforce, etc.
Pricing Plans
5. Lead411
Overview
Specifications
Lead: Capture, Nurturing, Notification, Database Integration.
Email Monitoring
Customer Segmentation
CRM
B2B Lead Generation
Campaign Management
Free Trail?
Benefits
- Chrome extension works greatly in generating leads.
- Find Emails and Phone Numbers easily.
- Overall a powerful lead generation tool
Drawbacks
- 1. Only works in a few countries
Very few lead generation softwares will give you accurate and verified data up to 90%+ accuracy, and Lead411 is one of them.
Can you imagine getting a verified set of data of a potential client/lead, including their company’s data, Emails, and phone numbers on platforms like Skype? They collect that data from events that have taken place recently, the company’s activity in some locations, funding events, and the recent public hirings & promotions they have awarded to their decision making employees.
Small businesses who use Lead411 get a complete view of the companies interested in doing business with them and give them access to those tools that they can utilize to close or convert that potential lead or prospective client.
Pricing Plans
6. Pipedrive
Overview
Specifications
Lead Capture
Lead: Generation, Distribution, Management, Nurturing, Qualification, Segmentation.
Lead Verification.
Call Recording & List Management
Landing Pages
Web Forms
Relationship Tracking
Pipeline Management
Segmentation
Task Management
Free Trail?
Benefits
- Automates the sales process and steps.
- Following up clients is easy in one-go.
- Customizing sales pipeline for every sales campaign.
- Reminders work effectively
Drawbacks
- Complex software to use for beginners
Like many others, Pipedrive is a web-based sales CRM and offers pipeline management solutions in their software to generate sales via strategical planning and monitor various deals.
It was built by keeping the methodology of selling in mind. They have tried to develop a streamlined process of generating leads and converting them later by carefully planning the follow-up Emails, organized solutions, and activity-based processes.
The interface of Pipedrive is user-friendly and offers complete visibility of all the sales pipelines. In addition, it displays the progress stages of each ongoing deal and shows full details of the following actionable items.
You can also use their activity and goal feature to track pending activities your business might have in each already built pipeline.
Some of the highlighted features of Pipedrive includes:
- Custom Sales Reporting Tools
- Monitor Individual & Team Level Targets
- Generate Visual Reports
- Analyze Sales Data
You can integrate the mailing system offered by Pipedrive with a wide range of emailing platforms via multiple accounts on one Pipedrive account. Also, you have the liberty to integrate MailChimp, GoogleMaps, Trello, & Zapier.
Currently, Pipedrive is used by more than 95k sales teams worldwide.
Pricing Plans
Final Say
Almost all business practices have changed or have evolved, and we are no longer using the conventional methods for generating leads or maintaining relationships with customers/clients. Using lead generation software will help you grow your clientele and assist you in developing an efficient business environment. Give this software a try, and see the results for yourself.