When running a website, whether, for a personal blog or business purpose, you need to focus on your digital marketing strategy! However, with the dozens of different tips and strategies you can follow, it can get confusing as to what you should follow.
So if you’re wondering what to do, read on t learn how to choose effective digital marketing strategies and the best ones you should follow.
Choosing Effective Digital Marketing Strategies
How will you know what digital marketing strategies work best for you? Focus on these aspects as you create and choose a digital marketing strategy:
- Stay nimble and quick with all the fast-growing trends and popular social media channels to post in
- Understand your target market and current customers, fitting your marketing strategies that fit your key demographics best and basing on the specific channels you use
- Always focus on the end result and define what your goal is before creating the perfect strategy
- Focus on mobile and be versatile when posting for ALL devices, optimizing your website and pages to load quickly for smartphones and desktops
With all that in mind, these are excellent strategies you should consider implementing and choosing from to help reach your goals:
- Blogging and SEO
- Video Marketing
- Social Media Marketing
- Email Marketing
- Join Community Boards and Forums
- Pay-Per-Click Advertising
1. Blogging and SEO
Blogging isn’t like what we used to do years ago. It isn’t a diary! If you do take this approach without the existing and loyal audience that follows your words, then you won’t generate new leads or even keep current viewers interested.
So what can you do to fix this?
It’s time to take a guide from Joel House SEO Brisbane and start blogging, or writing, about problems that your target market searches for. For instance, you sell computer parts. Your target market and existing customers would most likely search for things like:
- Computer so slow remedies
- How to build a computer?
- How to speed up computer?
When plugging these keywords into keyword research tools, you can see that thousands of people search for things similar to these topics!
That’s why you should begin blogging about these with keyword usage in mind. The best part is that you can integrate the products you sell in the blogs and content you post.
Do keyword research centered on your industry to see what your target market searches for, then write around the keywords to be seen on search engine pages. Add relevant links and sell your products in the blogs you post, which will encourage people to check out what you have to offer!
2. Video Marketing
Did you know that YouTube is the third bigger search engine worldwide? It’s where people don’t only look for sources of entertainment, but solutions to any problems they have!
Let’s say you’re in the makeup industry. Based on search tools, there are up to 17,000 monthly searches for the keyword phrase “makeup for beginners” worldwide!
If you were selling makeup products, this is a perfect topic to make a video about to recommend your products while sharing something informative. That’s what many popular vloggers now do, receiving millions of views on exciting and high-quality vlogs.
You can tap influencers to recommend your products as long as they are trusted experts in the industry. Or, you can post your videos on YouTube to raise organic traffic on the platform and your website!
3. Social Media Marketing
When you look at most businesses’ social media accounts, it seems like they have one (wrong) social media marketing strategy: To post the same annoying updates and promos to their followers all over their channels.
If this is what you do too, then stop right now! That’s not a real social media marketing strategy, and it’s just a way to lessen your traffic and waste time. What you SHOULD be doing is:
- Focus on one social network and cater to your audience there. I recommend starting off in popular and most-used social media channels such as Facebook, Instagram, or LinkedIn for the professional platform.
- Cater to the platform and see why your target audience is on a particular social media channel. YouTube is perfect for longer videos, while Facebook is best for shocking and funny content that’s shareable to friends.
There are two ways you can market your business and website using podcasts. Either create your own podcast or be a guest in someone else’s.
When you create a podcast, this helps brand awareness but will take time before you gain a broader audience. Furthermore, it takes a lot of equipment and industry connections to become famous.
If you are getting interviewed for someone’s podcasts, you can gain traction as well. You don’t need to be a celebrity, but at least have industry experience you’re willing to share about.
Find podcasters who may be interested in interviewing you and pitching yourself to the host. State reasons why you should be interviewed, what you have to offer to their audience, and other valuable information to increase your chances of scoring a guesting.
5. Email Marketing
Every time you publish something new, you should send a newsletter to broadcast the new post or promo. This only takes a few minutes, sending it to thousands of people who have subscribed to your newsletter.
However, garnering thousands of interested people doesn’t happen in a snap. It takes years to build your email list to get interested subscribers.
If you haven’t yet, it’s time to begin using email marketing strategies. Start off by generating traffic to your website and look into long-term strategies when posting good content. Next up, convince your interested viewers to sign up for your newsletter, using content upgrades, promos, and other lead magnets.
Once you have subscribers, make sure to post relevant email content that caters to your specific audience. Consider email segmentation to keep your subscribers engaged, increasing the chance of opening your email and taking action from it.
6. Join Community Boards and Forums
Did you know that community boards and forums like Facebook, Quora, or Reddit are excellent marketing channels? These networks are a place you can share experiences, expertise, build connections, and help many individuals.
You can talk about your knowledge of various industries and link back to your website, which can also garner new views and subscribers. Just make sure that you follow these unspoken rules:
- Don’t promote products and services directly. You lose viewer interest when pushing your offerings too hard since people go on forums to learn answers, not purchase things.
- Link content only where it’s appropriate, do NOT spam. Anyway, links on these platforms are considered as no-followed, having no SEO value at all.
7. Pay-Per-Click Advertising
Small businesses don’t usually go for paid ads, thinking they aren’t free. But when you think about it, nothing is free as it takes time to build, and as we all know, time is money!
Because of that, don’t altogether remove paid advertising off the table. What you shouldn’t do is throw money away to ad networks without being ensured results.
When considering paid ads, make sure to consider the following:
- Your Audience
- The Budget
That way, you can create an active ad and aim to post it as a paid advertisement that your target audience will see.
Wrapping It Up
Beyond chatbots, marketing funnels, and the like, you need to look into other digital marketing strategies, too. It’s essential to do proper research rather than to choose the wrong one and suffer the consequences quickly.
With the right digital marketing strategy, you can begin generating leads and drive customer engagement while raising brand awareness! Try following any of these effective digital marketing strategies to reach your goals today.
Good luck and if you’d like to see what else digital marketing has in store for you, share your questions and experiences below!