Setting up an E-commerce setup is hard. Working on your own startup is a great way to generate money and create something you’re proud of. Setting up an eCommerce store is a great way to reach a wider audience, making the shopping process easier for the client and making big bucks. However, for that to happen, you will have to make sure that your brand actually reaches your target audience to make the sales occur. In order to get maximum traffic on your website and convert visitors into customers, you will have to learn a few tricks and tips of the trade to understand what works for you and what doesn’t. Let’s take a look at the 6 ways to boost the efficiency of your eCommerce business.
- Paid Traffic
- Build Trust Throughout the Buyer’s Journey
- Make your Transaction Process Easier
- Use Email Marketing to Your Advantage
- Flaunt Your Services
- Use the Power of UX
1. Paid Traffic
While organic traffic is great, you may need a little bit of a push to actually drive organic traffic to your website. Paid traffic is a wonderful way for you to drive potential customers to your website and generate sales. Paid ads are worth every bit of your marketing budget- if done right. The process of creating ads to generate leads can be tricky. If you’re new to this, it is possible that your strategy may not work the first time. You will have to do proper research in order to find out what sort of audience works best for you and your business and what kind of people are interacting with your ad and actually visiting your website. Spending money on ads without a plan and proper research is a big no-no, especially if your marketing budget is tight. You should try to first create test audiences or ad campaigns and see what works for you. You can create many of these allot smaller amounts to these test ads. This will help you see which audience is working and which is not. If you manage to create a campaign that works after doing proper research and studying then it can actually pay off to spend on generating traffic. It can even turn out to be quite affordable if done right. The key is to be patient and find out what works best for you.
2. Build Trust Throughout the Buyer’s Journey
As an eCommerce business, it is crucial for you to create a process that your buyer is able to trust. Your goal is to make the buyer’s journey as smooth as possible. Your customer will probably visit your website after seeing your ad. You’ve captured the viewer’s attention and convinced them to click on it- Great! The next step is to create a reliable and trustworthy landing page. As the internet is full of scams and shady businesses, it is important for you to make a website that convinces your customer that your product and services are legit. You can do it by adding testimonials, reviews, and ratings by your previous clients. This will not only prove how good your product is, but it will also enhance the reliability factor of your website. You can also build your customer’s trust by implementing a chatbot feature to your website. This will also give off a good impression to your potential buyers that you really care about your customers as the live chat feature will be able to help your customers with their queries pretty quickly. Another way for you to build your customers’ trust is through trust badges ie Paypal. It will enhance the credibility of the payment process and also make your customers believe that their payments are secure.
3. Make your Transaction Process Easier
If your checkout process requires people to register or subscribe- drop it. You should try to make the checkout process easy for your customers. The last thing you want to do is to drive your customers away at the last step. Offering your customers the option to make a transaction through a guest account will enable them to get through with the transaction process faster. You can also try and remove unnecessary form fields on the checkout page to help your buyer save precious minutes of their time. The lesser the fields, the better. You can also try and add a shortcut to the checkout page on your website. This will provide them with the timeline of their checkout process and help them keep track of all the required steps. Your customer needs to know that you understand that their time is precious. Making the check-out process simpler and eliminating unnecessary steps will make them realize that you respect their time and energy.
4. Use Email Marketing to Your Advantage
Email marketing might be one of the oldest digital marketing tricks but it does not mean that it’s outdated. Email marketing is one of the most effective marketing tricks that can really boost the traffic on your page and lead to conversions. Email marketing is a way for you to directly reach out to your potential buyer by getting into their inbox. All you need to do is to create an attractive, eye-catching copy that will hook your customer and force them to visit your website. If you already have an emailing list of your customers, then yay for you! If not, then no problem! You can run a paid ad for your target audience to visit your website and share their email addresses. Another, cost-effective way of creating an email list is by arranging a giveaway. Who doesn’t like freebies? Holding a giveaway will not only help you create an email list but also increase the traffic to your website. Make sure not to send too many emails to your customers. Nobody likes a full inbox- this can drive them to unsubscribe.
5. Flaunt Your Services
Your buyer wants to know whether the product that they’re buying is worth their money or not. You should try to flaunt your product as much as possible. Showcase the advantages of your products and tell your potential customer what makes your product so great. This will help your customer realize that your services are the best and spending money on your product is actually good for them. Start by posting better pictures of your product that captures it from every angle and features all its aspects. You can make use of a photo studio management tool to save time on content creation. This will help your customer get an idea regarding what to expect when they receive the product. Moreover, it will also build credibility as no one trusts a picture with bad lighting, taken from bad angles that do not clearly show what your product looks like. If you think that photography just won’t cut it, then you can try to create videos of your product to showcase its benefits. Other than this, make good use of your copywriting skills and try to explain all the features of your products in the best way possible. Remember, your buyer doesn’t necessarily want to know about its technical aspects. They care more about its benefits and how it can serve them.
6. Use the Power of UX
Improving the user experience will take you places- or at least take your customer to the checkout page. Focusing on the UX puts the customer first and helps them navigate their way through your website easily. You must try to keep your page’s loading time to the minimum, make sure the typography is clear and the font big enough for everyone to read. You should also try your best to make your website friendly for differently-abled people. You can also use personalization to your advantage. Remembering the preferences of your customers and offering them a personalized experience will keep them coming back to you. Personalization is a great way to create stronger bonds with your customers and promote brand loyalty. Understand the needs of your buyer and remember their choices so that they are given a personalized treatment the next time they return to your website. You should invest in targeting tools to manage the expectations of your customers and offer them experiences tailored to their needs.
The best way to improve the efficiency of your business and to drive sales is to give a great customer experience to your buyers. This will develop the credibility of your business and make it easier for them to trust your brand. The main goal for you is to get your potential customer to visit your website. This can be achieved through paid marketing techniques. The best way to boost sales and generate revenue is to increase your brand’s exposure and attract the right audience that would love your brand. The best way to increase conversions, after the customer has reached your website, is to create a trustworthy website. You can add multiple features to show that your website is credible. You should also try your best to flaunt your services in a way that your customer cannot get off the website without pressing the checkout button. On that note, try to make your checkout process as smooth as possible. Easy transaction methods not only keep your customers happy but also keep them coming back for more!