When running a tech company, you’re facing constant competition. It’s crucial that when you release a new product or service, you must do whatever you can to get people talking about it. The best way to do that is by promoting the product online because that’s where most of these conversations happen.
So, with that in mind, here are a few proven methods that’ll help you efficiently promote your tech products online.
Create a Website for Your Product
A website dedicated to the new product is the perfect way to promote it online. Not only does it improve online presence and visibility, but the website can also bring all potential customers under one umbrella. Here, they can learn everything they want to know about the product. They don’t have to rely on third-party websites for that information.
You can also use a subdomain instead of setting up a new domain for the website alone. In that case, the subdomain will accompany the parent or brand website.
Following the basic web development principles will be enough for your product website. Ideally, you’re going to have to set up a landing page for your new product or service. As for the call-to-action, you can have a purchase, pre-order, or subscribe option on the landing page.
Since it’s new on the market, there’s no doubt that people will have plenty of questions to ask. For that, your website must have an FAQs section. Along with that, integrate a contact form so that people with further questions can directly reach out to you.
Promote on Social Media
Since you’re promoting a tech product or service, you should opt for social media platforms, like Facebook and Instagram. LinkedIn would also be a good choice for promoting software products, especially if you’re catering to B2B businesses.
Running sponsored posts or ads can get you the reach you want. However, you’ll want your social media posts to have an organic reach too. For that, you must get creative with your posts, and make sure to highlight all the features of your products. Pay special attention to your service or product’s USP, i.e. what separates it from its competitors in the market.
Publish Video Essays on YouTube
Most tech brands and companies have a YouTube channel. It’s a given that you have one too. You can use it to post videos about your new product or service.
You don’t have to do a full review because people don’t expect that from you. Instead, you can extensively talk about the features of your product, including what’s new in it, how users can benefit from using it, and so on.
There are many other creative and useful video ideas that you can explore. Just make sure to use the right tone while creating the videos. You can learn a thing or two by going through the ideas shared by mobile video production and teleprompter app BIGVU.
Try connecting with your potential clients and customers on an emotional level while maintaining boundaries and staying professional.
Get Tech Influencers to Talk about or Review the Product
Take your product or software to a tech influencer if you want a proper online review. Popular reviewers will be completely transparent with their opinions, and won’t do paid reviews just to sing praises for your product.
In case you’re sending reviewers an unfinished product that’s still in its testing phase, make them aware of it. That way, they can mention it in their videos.
It’s best if you don’t set restrictions on what influencers can and can’t say about the product. Otherwise, viewers might get a negative impression from it, and shy away from purchasing it.
Create Search Engine Optimized Content
Guest posting blogs and articles about your product on different websites will significantly improve your online visibility. At the same time, you’ll see an improvement in your website and keyword rankings. Publishing more SEO content can also lead to an automatic increase in referral traffic.
Through SEO blogs and articles, you can gain traction among potential customers. Besides, you’ll notice an increase in your product’s exposure. That’s why you’ll see so many brands and companies paying people thousands of dollars every year to talk about them in their blogs and websites.
While guest posting, you must pick a relevant site. So, since you’re going to talk about tech products, you’ll ideally have to pick a tech blog or a website that talks about tech and tech news. Also, pick a website or blog with a high DA – Domain Authority – score. That’ll ensure better rankings for your content, and attract better backlinks too.
Promoting something new and expecting it to work out perfectly isn’t an easy thing to ask for. However, sticking to the aforementioned points can make things slightly easier for you. If you do it right, you’re sure to get visible results and see everyone on the internet talk about your product for all the right reasons.