4 Effective New Strategies to Win Over New Customers

Strategies to Win Over New Customers

You have created your business and you are convinced that your product or service is really the best you can offer your customers. You are eager to expand and develop your business. But growing your customer base is much easier said than done.

This challenge is an ongoing source of stress for any entrepreneur! To sustain its existence, every company must focus on its business strategy, and in particular, how to gain and maintain new customers. So, how do you find new customers? In this article, we’ll go over some of the most effective strategies out there.

#1 Create Personas for Buyers and Unique Selling Propositions

Simply put, a buyer persona is a detailed description of your target audience.

Having a thorough understanding of your buyer personas is essential for:

  • the creation of content,
  • the development of your products,
  • the follow-up of your sales,
  • and everything related to customer acquisition and retention.

Buyer personas can be created through research, surveys and interviews of your target audience. This includes a mix of customers, prospects, and people outside your contact base who may align with your target audience.

From your buyer personas, you will be able to efficiently create a Unique Selling Proposition that explains to your prospects, in a matter of seconds, the specific benefit of your product or service.

You need to ask yourself the question: what problem can I solve for my customers?

Your answer will help you build a powerful unique selling proposition, a selling point that differentiates you from your competitors from a commercial point of view. This is the first step in attracting new customers.

#2 Offer Niche Content for Your Target Audience

An important way to connect with your customers is to offer them content that they would find interesting and that they would like to read. For example, a stylist can share his or her expertise by suggesting different styles and designs for various types of consumer bases. Similarly, a web designer could offer advice on how to make the most of the various WordPress features.

The goal is to show the group members the extent of your expertise, to win new clients and to encourage them to use you in the future. You don’t have to force anyone’s hand, but you can add a link to your official products for those who would like to know more.

#3 Be Active on Social Networks

Your presence on social media networks allows you to establish a relationship of trust with the people who follow you. This trust, in turn, allows you to broaden the reach of your message and attract more customers or interested parties.

It is also a matter of keeping a human dimension since few people appreciate commercial chit-chat. Your customers will prefer something more authentic, such as a behind-the-scenes look at your business, or a few useful tips. They need to be able to identify with what you do and see how it can concretely help them in their daily lives. They want to engage professionally with real people, people who want to help them.

In addition to this, you can use social networks to promote your services indirectly. For example, a wedding photographer might share a photo he has taken, hoping that it appeals to his audience and that it will trigger a response from some people who might be interested in using his services.

#4 Work with Clients Who Have a Broad, Engaged Audience

It’s easier said than done, but getting involved with customers with extensive address books and who are followed by many people can help you grow your own customer base.

Don’t wait for that “big customer” to come to you, you need to find them yourself.

You can even offer him your services for a special discount (or even in some cases, offer your services for free) in exchange for the publicity he will give you (for example, the addition of a link to your website on their social media).

Anything that brings you a lot of attention and catches people’s eyes is a good way to promote your business — this could range from creating 3D furniture models for your eCommerce platform or reaching out to influencers.

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