You’re tired of working day in and day out. Sticking to someone else’s schedule, making less money than you deserve, not to mention the commute… It gets old fast. So, what can you do?
Chances are you’ve given online business some thought. After all, it seems easy and plenty of people claim to make a comfortable living working online. While that’s true in some cases, not everyone has the luck, timing, or connections to find success in the online marketplace.
It makes sense when you think about it. So many “entrepreneurs” push things like dropshipping and affiliate marketing as get-rich-quick schemes. Because of that, more and more people flock to those industries only to find out how saturated the markets are. They realize success comes at the cost of a lot of time and money.
That’s if they even manage to find success. Sorry if that sounds discouraging, but it’s an important point to get out of the way.
The good news is that there’s a silver lining — online lead generation. Specifically, online lead generation for small businesses. It’s easy and cheap to get into and there’s potential to make 6 or even 7 figures per year.
The Modern Millionaires is a training program that teaches exactly how to leverage online lead generation in your own small business. Keep reading to find out what online lead generation is all about and if this Modern Millionaires course is all it’s cracked up to be.
- What’s lead generation?
- The Challenges
- How do you generate leads?
- What are the best ways to do lead generation marketing?
- What do The Modern Millionaires Recommend?
What’s lead generation?
First off, let’s brush up on what a lead is (don’t worry if you’re not sure, it’s simple). A lead is anybody who has an interest in your business, product, or service. That’s all there is to it. They might have clicked an ad, signed up for your newsletter, or followed your social media account. Whatever they did, you now know they like what they see from your company.
So, it follows that leads are pretty important if you want to make any money online. That’s where lead generation comes in. Lead generation is the process of finding people who might have an interest in your business and may eventually buy from you.
The truth is, lead generation can be difficult if you don’t know what you’re doing. Which channels should you try to generate leads from? What action do you want them to take? How much should you spend on lead generation?
Well, the Modern Millionaires answer all that and more in their course. They make it easy to get started and they guide you all the way to scaling your business and lead generation efforts. The best way to put it is that the course helps you guide people toward buying something. And when you get down to the basics, that’s what business is all about.
How do you generate leads?
If you want to create a small business based on lead generation, you have to understand the fundamentals of the process. Luckily, it’s not complicated. That doesn’t mean it’s always easy, but with enough time and effort, you’re sure to find your niche and thrive.
The lead generation process begins when someone finds out about your business through any avenue For example, they might find a blog post, social media page, or ad.
Then, the user interacts with whatever they came across. Usually, this looks like them clicking on a call-to-action or CTA. Your CTA should correspond with whatever you want your leads to do. Maybe you want them to sign up for a consultation or subscribe to a newsletter. It all depends on your business.
After they click on your CTA, they should arrive at a landing page. Your landing page should tell users more about your business and what you do. If the lead is a good fit, they’ll feel compelled to exchange their information for something involving your offer.
They’ll typically fill out a form with their personal information and you’ll give them something of value. That’s all there is to it. Once someone completes that process, you can consider them a lead who has the potential to buy from you.
Now, keep in mind that you have to guide users through all these steps before they become leads. There are plenty of places to make mistakes, but that’s the purpose of the Modern Millionaires course. It walks you through each step so you can grow your business at your pace and learn the basics before you start scaling.
What are the best ways to do lead generation marketing?
Once you know how to generate leads, you have to learn how to optimize the process. This means getting the maximum amount of traffic to your landing page. If you can do that, you’ll have a legitimate lead generation machine at your disposal.
One of the best ways to gain traffic is through content. Not just any type of content, though. You want to provide users with valuable information at no cost. That might come in the form of blog posts, articles, or a number of other useful formats.
Email is also an excellent channel to reach out to potential leads. Think about it: if they’ve given you their email address, they’ve already shown they have an interest in your business. You have a good chance of success if your emails are a pleasure to read and look at.
What do The Modern Millionaires Recommend?
SEO or Content marketing is effective but it can take a long time in producing results. The modern millionaire’s plan focuses on PPC platforms like Facebook and Adwords for traffic generation, and rightly so.
Ads may cost money, but they’re effective at sending target visitors who are likely to convert into leads.
Before you spend any money on ads, make sure your landing page is up to snuff and your ad is written well. People don’t like to look at ads, but they can’t help it when the offer is compelling and can give them something they want.
Social media is one of the easiest ways to target leads. Many platforms have built-in tools to get your offer in front of users’ eyes and you can use them with a big or small budget. You can also use your own social media pages to promote your offer.
Now, keep in mind that these are only a few of the channels you can use for online lead generation. If we went over them all, we’d be here all day. If you want to know which other channels work well, the Modern Millionaires course has you covered. It covers all these lead generation avenues and many more in detail.
We’ve covered some good ground here, but there’s much more to learn if you want to get into online lead generation. Want to find out what’s next? The Modern Millionaires course could be a great choice to get started. You get a full guide to online lead generation and tons of resources that you won’t find anywhere else. We’d recommend it if you want to start making some money online without all the usual pitfalls of e-commerce.