How to Design a Website for Better SEO Ranking?

Those little awareness about SEO issues tend to believe that the optimization for SEO is a task that should be done once the site is completed. However, an effective referencing consists in integrating all the parameters upstream, from the design (tree structure, ergonomics, web design…) then in the creation of the pages. Conversely, some people too focused on SEO editorial optimization sometimes forget to look after the appearance. The purpose of this post is to demonstrate how SEO strategy and web design (in the broad sense) must be worked together throughout the production process, thanks to knowledge in these different areas. At web design Ireland, we approach site creation through an SEO and graphics prism.

When web design indirectly impacts natural referencing

Google’s site ranking algorithm takes into account a large number of technical and editorial parameters, but also the degree of Internet users’ interest in the content. Whether for SEO or SEA , Google robots are not able to directly assess the aesthetic quality of a site. Although with the development of artificial intelligence, one can imagine that they could one day determine which pages meet the “golden rules” of aesthetics that some have theorized.

For the moment Google does not perform its ranking on criteria directly related to appearance. On the other hand, a link that makes you want to be shared more easily on the web and Internet users will also talk about it more easily.

What to do to create a quality web design?

When you want to have a good positioning in search engines, is therefore essential to take care of the general visual aspect, the layout, the typographic settings, accessibility, navigation, call-to-action as well as all graphic details. The main thing is to keep the user as long as possible by responding in an interesting way to his needs and to push him to action.

The general style

It is important to ask the right questions before choosing a design style. What image do you want to give and for what reasons? Which target (s) do you want to reach? Do not hesitate to look for words that evoke your positioning and / or the atmosphere you want to create. A communications agency is fully qualified for this role. Check his references to choose your agency. Cliqued Media, a Website design Ireland agency, will meet your expectations and help you identify the right lines of communication.

For example chic, whimsical, sober, fun, refined, Zen, dynamic, trendy, classic, corporate, general public… This positioning must be put in parallel with your targeting in order to then have a clear vision for the choice of typos, colors, style of photos, layout …

A good design is not only a design pleasing to the eye, it is also a design consistent with the editorial content and adapted to its target like SEO Agency in Ireland offering Ireland web design. You need to have a clear idea of your site’s goals.

The misunderstanding on the waterline issue

We sometimes read on some SEO Galway tips that we must use as much as possible the area above the waterline (the famous first 600 pixels in height) with content for SEO. The waterline is the visible part of a page without having to scroll, that is to say to move down the page with the mouse. This does not mean that it is necessary to put at the top of the page very dense paragraphs in texts.

Keep in mind that the long tail strategy (which consists of aiming for a multitude of long expressions) is not intended to be developed on a single section or a single page; but in logic of multiple dedicated pages.

Each page should prioritize a specific phrase. A relatively uncluttered page in its upper part and which contains the targeted keywords in the title, H1 tags and then several times and naturally lower in the body of the page will have all its chances in SEO. The installation of H tags is also important in SEA, where SEO will be an additional help.

So, if for aesthetic reasons you prefer to clean the design above the waterline on your home page with a large full screen slider and just a few words or phrases; do it. Your SEO will not be penalized, as long as the content of the page below the waterline is then sufficiently rich in qualitative content (if possible, a text of more than 500 words). There are many examples of well-rated sites that have a fairly minimalist area above the waterline on the homepage; so don’t get me wrong on this point. The most important thing is that in this area there is no ambiguity about the theme of the page. The keywords targeted for this page must therefore appear there as a priority.

Responsive design

If Website design create by a good agency and look attractive, More than half of Website visits are made on mobile or tablet, and Google favors those that are perfectly optimized at the responsive level. Therefore, throughout your integration, remember to verify that your pages appear in the best possible way on all screen sizes. To do this, get the services of Web Developer for developing functions of Google Chrome and Mozilla Firefox browsers to test your site by resizing the window in all resolutions. We are “mobile-first”, where the design is first thought for the mobile.

Heading markup

The choice to apply a Heading tag (H1, H2, H3, H4, H5, and H6) to a sentence should not be made in relation to choices of text size or formatting. We must first choose to write relevant sentences in relation to their semantic hierarchy (the priority keywords must be included in the H1 tag, the secondary keywords in the H2 tag, etc.). Then then then adjust the formatting on the CSS.

H1 tags are a very important signal sent to Google, so don’t overlook them. H2 tags are also powerful enough to position secondary expressions and aim for the long tail.

Typographic choices

Choose your typefaces carefully and in a manner consistent with your positioning. Think carefully about the question of putting the titles in lowercase (lowercase) or in capitals (uppercase). The capital letters , when used in narrow, sans-serif and rather thick fonts (like Oswald, for example) have the merit of giving a certain authority to the words.

However, they can be more difficult to read in long sentences. They should therefore be used in small doses. The lower case gives a lighter dimension. Handwritten (cursive ) typefaces can humanize the atmosphere of your site and create a relationship of collusion with the Internet user. Again, they should be used only when justified and sparingly.

Clarity and readability are among the most important elements to take care of to retain Internet users, and this largely depends on the right choices of typos, well-managed line spacing, optimized spaces between titles, paragraphs, etc.

Take care of the formatting of headings and semantic markup (strong tags on important words, etc.)


To remain believable, do not use too many colors. Create consistency with the colors of your logo. When you combine two or three colors, make sure you harmonize them. You can find color palettes on the web that work well together. Usually, when we combine colors, we choose them with the same level of saturation and lightness (you will be able to see this in Photoshop by selecting a hue with the eyedropper and looking at its HSL values, and changing only the T value). Make sure that the colors of the texts always contrast sufficiently against the background: light text on a dark background, and vice versa…


Remember to always put at least one image (photo or illustration) on each page, this encourages reading. Choose good quality photos with a consistent style. Google attaches more and more importance to the speed of loading pages, so optimize their size as much as possible (resize them on Photoshop or any other image editing software, to the dimensions in number of pixels to which they will be used).

Find the right compromise between a compression levels strong enough to reduce the weight without damaging the image too much. Prefer the JPEG format for photos, and transparent PNG for elements that must be cropped on a colored background (for example, a logo). PNG is heavier than JPEG, so use this format only if necessary.

The navigation path and CTAs (call-to-actions)

The navigation menu is one of the first things a user looks at, so it needs to be really neat, both in terms of design and SEO optimization. The tree structure must be clear and logical between the parent and child levels. Make it very easy and quick to find the access paths to all the pages of the site. In general, favor simple and readable typefaces, rather of the Sans-Serif type for better readability, and rather narrow so as not to be too limited in the length of the menu items.

Think carefully about the user’s journey when building your layout and navigation path. Make the user attracted to the links where you want to take them. Take care of the call-to-actions. Favor effective, clearly visible and impactful buttons over the rest of the content because the internal mesh is very important in SEO and beneficial for Ireland web Design, and because the conversion rate is essential! The current trend is more towards flat design and simplicity and an Ireland web design and SEO company always keep these secrets in mind.

Alt tags

Remember to assign an alt tag to all the images you include on the site. Don’t cheat by over-optimizing keywords. Just caption the images on what they really illustrate. Keep in mind that these tags were created with the goal of improving accessibility for the visually impaired. It is therefore essential to respect this principle.

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It’s no rocket science to understand that your website ranking is dependent upon your website design also. The design of a website has become a major part for better SEO rankings on Google. You will be amazed to know that even the best free press release sites are now working 24/7 for their clients to help them up their SEO rankings. No one exactly knows to what limit SEO is going to go and what else new we would have to learn for the sake of our online businesses.

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